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Jersey's director of public health has encouraged people to be safe and sensible when drinking alcohol after a 38-year ban on drinks promotions was lifted.
The ban was removed by the island's Licensing Assembly last month after it said restrictions had led to increased binge drinking and drinking at home.
It means venues are able to offer drink promotions such as happy hour and two-for-one deals.
Prof Peter Bradley, director of Public Health Jersey, said unhealthy drinking at home was still a concern despite a decline in social drinking culture.